AlQahtani, Fahad Ali. “Mapping the Digital Self: The Role of Self-Image Congruence and Brand Authenticity in Shaping Purchasing Behavior, With Insights into Sustainability in Online Commerce”. European Journal of Sustainable Development 14, no. 1 (February 1, 2025): 81. Accessed February 11, 2025. http://ojs.ecsdev.org/index.php/ejsd/article/view/1643.