Online Sale Trends and Perspectives of Development in Georgia: A Pathway to Sustainable Business Growth

Abstract

E-commerce is important for companies in order to gain competitive advantage in the market.  It is solution for businesses to manage their operations and online sales. It enables merchants to set up an online store, lists services and products, and also accepts payments from consumer. It’s user-friendly interface, where customers can purchase products, track orders and etc.

Accordingly, the given paper presents theoretical and practical aspects of online sales and its place in business development; the current situation and perspectives for the development of online sales are analyzed; problems related to online sales in Georgian reality are highlighted; it is noted that, when the competition in the market is increasing day by day, in order to maintain and further strengthen its position in the market, companies should focus more on modern online sales strategies, which together with other general marketing strategies are the basis for further development. Companies must realize that for success they have to implement modern online communications systems in practice, in order to have constant communication with customers.

At the end of the paper, appropriate conclusions are given, the consideration of which will contribute to the fact that companies will use modern approaches in the field of online sales which will raise the image of the company, gain trust of customers and obtain competitive advantage.

Key words: Internet-technologies; Online Marketing; E-commerce; Online Sales; Online stores; Virtual stores, traditional stores